Burnout is one of the most common and least talked about problems in the health and wellness industry. Yoga studio owners, holistic practitioners, bodyworkers, and fitness professionals often enter the field to help others heal, only to find themselves overworked, underpaid, and exhausted. In a recent episode of Wellness Marketing 101 , I sat down with business strategist Joanna Sapir to explore why  this happens and what wellness entrepreneurs can do differently. Joanna’s journey started...

If you’ve recently launched your health and wellness business, you may be wondering: Where should I start with marketing? In this episode of Wellness Marketing 101 , I interviewed Corey Levin, co-founder of Truth & Consequences , a nationally recognized branding agency. Corey is also the CMO of the Cage Fury Fighting Championship (CFFC). Instead of focusing on quick tactics or trends, we discussed how to build a strong marketing foundation that supports consistent, organic growth. Here’s...

Why Bulgarian Yogurt Is Different When most people think of yogurt, they think Greek yogurt . But few realize that Bulgarian yogurt is the original yogurt , and that the bacteria used to make yogurt worldwide was first discovered in Bulgaria. In a recent episode of the Wellness Marketing 101  podcast , I sat down with Atanas Valev , founder of Trimona Yogurt , to talk about the history, science, and entrepreneurial journey behind one of the most authentic yogurts available in the U.S. today....