BLACK SEA ADVANCED MARKETING SOLUTIONS
Marketing Wellness for Today and Tomorrow
Business & Marketing Coach in Philadelphia
Drexel University Marketing Professor
Helping Small Businesses Grow Smarter
I help purpose-driven business owners turn stagnant growth, untapped potential, misalignment, and daily overwhelm into a clear strategy, a strong brand, and sustainable, confident growth.
My name is Boryana Dimitrova McDonald. I am a business and marketing coach and a Marketing Professor at Drexel University. I combine academic insight and real-world experience to help purpose-driven small businesses build strategic, sustainable marketing strategies.
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Who It’s For​
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My services are designed for purpose-driven small business owners who are:
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Experiencing stagnant or plateaued growth
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Aware of untapped potential but unsure how to unlock it
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Feeling misalignment between where the business started and where it needs to go
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Pulled into day-to-day operations, leaving little time to think strategically about what’s next​​​
What I Do
Together, we turn stagnant growth, untapped potential, misalignment, and the overwhelm of day-to-day operations into a clear, actionable strategy. We clarify your value, gain a deep understanding of your ideal customer, and define what truly sets you apart. Just as importantly, I ensure your brand is delivered consistently, not only in your messaging but in every interaction your team has with customers so you can step back, focus strategically, build trust, create meaningful connections, and grow with confidence.
How I Do It
My work goes beyond quick tips and trendy tactics. I help clients build a rock-solid marketing foundation grounded in timeless principles that actually drive results. This ensures your growth is intentional, sustainable, and fully aligned with your long-term vision.
About Me
I hold a PhD in Marketing from Drexel University and am an Associate Clinical Professor at the LeBow College of Business. I have been featured three times in the Drexel News blog, where I shared expert insights on the 2023 Super Bowl ads, the #Cancel Kellogs campaign, and AI use in 2026 Super Bowl ads. I have also appeared on The End in Mind podcast and contributed to Green Philly and the Mango Marketing Co. blog.
I’m also a mom of three, an immigrant from Bulgaria, and a dedicated yoga practitioner.​ After becoming a parent, I was inspired to study brands that truly align purpose, sustainability, and customer experience and to help purpose-driven small businesses do the same.
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Black Sea is a personal name rooted in my childhood in Varna, Bulgaria. It represents family, connection, and a sense of home. These are values that guide my work and approach to marketing.
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If you’re ready to build marketing that feels authentic and aligned with your “why,” I would love to help you grow.
What People Who Have Worked With Me Say
The lessons on the voice of the customer (VOC), design-driven innovation, problem-solving analysis, and new product innovation have directly connected and further my learning as I am able to apply them to my projects at work.
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For example, we have just released a new condensate removal pump that is outfitted into our standard bottle-free coolers. Based on the teachings of the voice of the customer and what customers are looking for in new products, we made sure to prioritize function to enhance performance... As we put the voice of the service agents and customers first, we were able to understand where exactly the market gap lied and what the most effective way to fix it was.
-MBA student, Drexel University, Philadelphia, PA
Services
Six month program - $6,000*
*Payment plans available
This six-month program is designed for business owners who are ready to approach their marketing with clarity, precision, and intention. It’s not about doing more but about doing the right things, in the right way, with a strategy designed to support long-term growth.
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Over six months, we’ll go deep into the foundation of your business such as refining your positioning, sharpening your messaging, and building a cohesive marketing strategy that aligns with your goals.
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You’ll walk away with a clear, actionable roadmap, a stronger brand presence, and the confidence to scale. If you’re ready to invest in your business at a higher level and create real, lasting transformation, this is where that work begins.
90-minute Marketing Clarity Session- $500
Perfect for business owners seeking guidance on what’s missing from their marketing.
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What We’ll Cover:
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Business goals
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Value proposition
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Ideal customer persona
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Brand positioning
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Customer journey
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Walk away with clear insights and actionable next steps. Revisit this session anytime to stay aligned as your business evolves.
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Next Steps:
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One-Month Intensive: Quick clarity and a focused plan in 30 days.
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Six-Month Program (Recommended): Deep, long-term growth with a strong marketing foundation.
One month intensive- $1500
Perfect for business owners who want clarity and direction in their marketing. In just 30 days, we’ll pinpoint what’s working, identify gaps, and create a clear, actionable plan to move your business forward.
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Throughout the month, we’ll work closely together to align every step with your goals, giving you confidence and focus in your marketing decisions.
At the end of the month, you can continue with another month or transition into the six-month program for deeper, long-term growth.
Contact
Boryana Dimitrova McDonald
3005 Grays Ferry Avenue, Philadelphia PA 19146
445-284-7001
The photos on my website were taken by the amazing and very talented Wanda Plucinska! If you want to create magic with here, head over to her website: https://www.wandaphotography.com/
