Building Community Over Competition: How Mindset Shapes Women’s Success in Business with Jessi Sheridan
- Boryana Dimitrova McDonald
- May 21
- 2 min read
What if the biggest thing holding you back in business isn’t strategy… but mindset?
In this episode of Wellness Marketing 101, I sat down with Jessi Sheridan, founder of Habituelle, to talk about the real challenges women face when growing a business, especially the ones we don’t always say out loud.
From overcoming self-doubt to building a supportive community, this conversation is a must-listen for any woman navigating entrepreneurship, leadership, and motherhood.
From Storytelling to a Thriving Community
Jessi didn’t originally set out to build a full business.
Habituelle started as a storytelling platform during the pandemic - a way to amplify women’s voices and create connection during a time of isolation.
But something unexpected happened.
Women didn’t just want to share their stories…They wanted to connect, collaborate, and grow together.
That’s how Habituelle evolved into a full ecosystem:
A membership community
Leadership and business coaching
Intentional in-person events supporting women-owned businesses
This is a powerful reminder: Sometimes your business grows in the direction your audience needs most.
The Real Barrier to Growth: Mindset
One of the biggest insights from this episode?
Even highly experienced, successful women struggle with the same thing: Mindset.
Not lack of knowledge. Not lack of experience. Not lack of opportunity.
But fear.
That inner voice that says:
“What if this doesn’t work?”
“I’m not ready yet.”
“I don’t have enough time.”
Jessi shared a simple but powerful way to respond:
👉 “I don’t know that to be true.”
This small shift creates space between you and your fear and allows you to move forward anyway.
Community Over Competition
One of the core values behind Habituelle is this:
👉 There is enough for everyone.
Instead of competing, the women in Jessi’s community:
Refer clients to each other
Support each other’s businesses
Build genuine relationships
And that’s what actually fuels growth.
Because the truth is: Your ideal clients are not looking for just anyone. They are looking for YOU!
You Don’t Have to Do It All
Another major theme in this episode is something many women struggle with:
Trying to do everything alone.
From running a business to managing a household, the pressure to “do it all” is real.
But Jessi challenges that idea:
Delegate what you can
Ask for help
Use the tools available to you
Because growth doesn’t come from doing more. It comes from focusing on what actually matters.
Balancing Business and Motherhood
As moms, the balance between business and family can feel impossible at times.
But one of the most powerful reframes from this conversation is this:
👉 You’re not just balancing it all, you’re modeling what’s possible.
Your children are watching:
How you show up
What you build
What you believe is possible
And that matters more than perfection ever will.
Final Thoughts
If you take one thing from this episode, let it be this:
👉 Your next level isn’t unlocked by doing more. It’s unlocked by thinking differently.
Surround yourself with the right people.Challenge your inner critic.And give yourself permission to grow.
🎧 Listen to the Full Episode
📌 Connect with Jessi Sheridan
Website: habitualleadership.com
Instagram: @habituelle
Instagram: @jessi.sheridan
📌 Connect with me
Instagram: @BlackSeaAMS
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