How Small Businesses Can Use Pinterest, Seo, And AI To Get Found Online with Expert Julia Bocchese

Most wellness business owners rely heavily on Instagram to grow their audience. While social media can be effective, it’s also noisy, time-consuming, and unpredictable.

In this episode of Wellness Marketing 101, I sat down with Julia Bocchese, an SEO and Pinterest expert, to explore a more sustainable approach to visibility—one rooted in search, strategy, and evergreen content.

We discussed how Pinterest functions as a search engine, how SEO supports long-term growth, and what business owners need to understand about being discovered in an AI-driven world.

Why Pinterest Is a Powerful Platform for Wellness Businesses

Pinterest is often misunderstood as a social platform for recipes or event inspiration. In reality, it functions much more like Google.

People use Pinterest to:

• Search for wellness-related questions

• Learn before making a purchase or booking a service

• Save ideas and return to them later

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Unlike Instagram, Pinterest content has a long lifespan. A single pin can continue driving traffic to your website months, or even years, after it’s published.

If you already create content through a podcast, blog, or videos, you likely have everything you need to get started on Pinterest.

How Pinterest Supports SEO and Website Traffic

Pinterest profiles, boards, and pins can all rank on Google. In some cases, Pinterest pins even appear on the first page of search results.

Driving traffic from Pinterest to your website sends a strong signal to Google that your content is valuable and relevant. Over time, this can help improve your overall SEO performance.

The key is aligning your Pinterest strategy with your website content and business goals—not treating it as a standalone platform.

Pinterest Keyword Research Basics

Pinterest relies heavily on keywords to understand and distribute content. When creating pins, it’s important to be intentional in three key areas:

Pin Titles and Descriptions

Use clear, descriptive language that reflects what your ideal client is searching for. This is similar to writing SEO-friendly title tags and meta descriptions for your website.

Pin Graphics

Pinterest can read text on images. Including keywords directly on your pin graphics helps reinforce what the content is about.

Image File Names

Before uploading images to your website or Pinterest, rename the files using descriptive language instead of generic labels like “IMG_1234.” This helps search engines better understand your content.

The Importance of Image Alt Text

Alt text serves two critical purposes:

1. Accessibility — It allows visually impaired users using screen readers to understand what an image contains.

2. SEO support — It gives search engines additional context about your content.

Alt text doesn’t need to be long. A concise, accurate description of the image is enough to improve accessibility and search visibility.

Optimizing Your Pinterest Profile and Boards

Your Pinterest profile should clearly communicate who you help and what you offer.

Profile Optimization

• Use your business name with a short, keyword-informed descriptor

• Write a concise profile description explaining your niche and audience

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Board Optimization

Boards act as content categories. Instead of broad labels like “Marketing,” use more specific titles that give Pinterest context, such as:

• Marketing Tips for Wellness Businesses

• Instagram Strategies for Coaches

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Each board should include a short description outlining what users will find inside.

Sustainable Pinning Strategies for Busy Business Owners

You don’t need to manually pin every day. Scheduling tools like Pinterest’s native scheduler or Tailwind allow you to plan content weeks or months in advance.

Key reminders:

• Consistency matters more than volume

• You can create multiple pin designs for the same piece of content

• Pinterest favors evergreen content over trends

Starting small and building gradually is far more effective than trying to do everything at once.

Turning Pinterest Traffic Into Clients

Traffic alone doesn’t grow a business—conversion does.

Your website should guide visitors toward a next step, such as:

• Joining your email list

• Listening to your podcast

• Exploring your services

Strong calls to action and clear messaging help turn Pinterest visitors into long-term subscribers or clients.

SEO in an AI-Driven Search World

More people are using AI tools like ChatGPT to search for highly specific recommendations. These tools rely on clear website copy, strong brand authority, and consistent mentions across the web.

Strategies that support AI visibility include:

• Publishing informative, well-structured website content

• Being featured on podcasts and other websites

• Clearly explaining who you help and how you solve problems

One powerful tactic is asking AI tools directly why your business is—or isn’t—being recommended. The insights can reveal gaps in your messaging or content.

A Realistic Take on Business, Motherhood, and Marketing

We also talked about the realities of running a business while working from home with children.

Building flexibility into timelines, setting expectations, and allowing room for life to happen aren’t weaknesses—they’re essential strategies for sustainability.

Many business owners value working with people who understand these realities, making transparency an asset rather than a limitation.

Final Thoughts

Pinterest, SEO, and AI visibility aren’t quick fixes—but they are powerful tools for building long-term discovery without constant posting or burnout.

If you’re creating quality content and want it to work harder for your business, this episode offers a practical roadmap.

🎧 Listen to the full episode of Wellness Marketing 101 to hear the complete conversation with Julia.

About the Guest

Julia Bocchese is an SEO and Pinterest consultant who helps service-based businesses increase visibility through search-driven strategies.

Website: juliareneconsulting.com

Instagram & Pinterest: @juliareneeconsulting